Many readers will have heard the apocryphal (some say Chinese) curse – ‘May you live in interesting times’. Well, we certainly are going through an unprecedented time of worldwide upheaval and woe. Many businesses are forced to cut back, and others are watching and waiting. But marketing theory...
If you feel you haven’t heard much from OKO recently, it’s because in addition to fulfilling our ever-increasing worldwide order book, we’ve been occupied with redesigning all of our products. The job is now more or less complete, and as stocks of the previous designs run...
Every 2 years, the construction industry from UK (and all over the globe) gathers to see mammoth machines being put through their paces in the immense Hillhead quarry in the beautiful Peak District of Derbyshire, England. And this year, it was hot, hot, hot… And in June 2018, every...
The continued growth in OKO sales in recent years has led to some distributors asking if we can keep up with demand. Nevertheless, ever since we have been monitoring our delivery performance under our ISO 9001 quality procedures, we have rarely failed to meet the tight standards that have...
The AA used to advertise itself as ‘the 5th Emergency Service’, before it switched to showing their ‘very nice man’ coming to the aid of some mature ladies and getting them back on the road. Well, even more unsung and equally nice are the OKO distributors who specialise in...
As the year draws to a close and we carry out our obligatory look back at the highlights, it is clear that OKO has enjoyed another record sales year and that is due in no small part to the digital advances that we have made. OKO is primarily...
One of the many fanciful aspects of other tyre sealant websites is the hyperbole that they use when claiming to be major international vendors. Can you really believe them? Er, usually no… Flags of convenience If you are suspicious about such claims, you are right to be. Whenever we...
Looking back, as is only right at the turning of the year, it has been a hectic one for OKO Group in its international growth as the manufacturer of the ‘world’s favorite tyre sealants’. Here are just some quick snapshots of 2014’s highlights.
As I write about tyre sealants and try to be as honest as possible about what works and what doesn’t, I get frustrated when I see misleading marketing and unsuitable, or plain dangerous, products that are being used on the wrong vehicles. This is especially true about motorbikes. I repeat...
I was recently privileged to be invited to the official launch of OKO’s new distributor for UAE and Oman, Jaspa. Although this was the first media appearance of the OKO/Jaspa liaison, it has in practice been developing for about a year. Jaspa has been extremely professional, insisting upon exhaustively testing...
